Built Exclusively For Final Expense

Stop Guessing.
Start Closing.

$1,400 Average Annual Premium
80%+ Retention Rate

Agencies Using Standard Write Business With Carriers Including

Why Agencies Choose Standard

Built for revenue, performance, and growth.

More Revenue

Higher AP.
Consistent volume.

Better Performance

AI tools.
Training.
Call scoring.

Consistent Growth

Scale without building your own marketing department.

How It Works

From TV ad to signed policy.

01

Consumer Sees The Ad

TV-generated, compliance-focused advertising reaches consumers actively shopping for Final Expense coverage.

02

Call Routes In Real Time

The moment they call, it's delivered live to your agency. No shared leads, no delays.

03

Agent Answers In The Browser

Standard Connect puts the call directly in your agent's browser. No dialer, no extra software.

04

You Write The Policy

Close with the carriers you already work with, and keep the business on the books.

Real Results

Messages From Our Partners

Real conversations from agencies using Standard.

First Sale Text message: Closed that first one, paid for first 1k I deposited lol
Instant Approval Text message: $1017 AP instant approval through Transamerica. Payment cleared.
$4,450 AP Text message: $4450 AP GIWL submitted approved today.
$912 AP Text message: $912 AP Corebridge Guaranteed Issue. Payment today.
$1,512 AP Text message: Broke the ice, closed first. Declined with TransAm. Submitted to AHL. $126 month. $1512 AP.
What's Included

Everything You Need To Grow

From calls to coaching, everything Standard offers in one place.

01
Final Expense Calls

High-intent inbound calls from consumers actively looking for coverage.

02
AI Call Scoring

Upload a call and receive instant feedback on how to improve.

03
AI Roleplay

Practice with an AI prospect before talking to real consumers. Learn without burning money.

04
Final Expense Resource Center

Free tools, training, interviews, and research built specifically for Final Expense.

05
Money Scripts

Word-for-word scripts used by successful Final Expense agents.

06
Top Producer Interviews

Learn directly from top agents and agency owners.

Whether you're writing 10 policies per month or 1,000, our goal is simple:

Help you write more business and keep more of it.

By The Numbers

Performance At Scale.

Hundreds of thousands of Final Expense conversations have moved through the Standard ecosystem.

$50M+
Estimated Annual Premium Written
$1,400
Average Annual Premium
80%+
9-Month Retention
FAQ

Questions agencies ask before applying.

What is Standard?

Standard is a growth partner for Final Expense agencies. We generate high-intent inbound calls through Connected TV advertising, give approved agencies free access to Standard Connect, our browser-based calling platform, and publish buyer intelligence pulled directly from real Final Expense conversations.

Where do the calls come from?

Calls come from TV-generated, compliance-focused advertising. Callers are actively seeking Final Expense coverage — 98% are requesting a quote when they call.

Is Standard Connect actually free?

Yes. Standard Connect is 100% free for approved agencies. There's no dialer cost, no complicated setup, and no additional software required — you answer calls directly from your browser.

Which carriers can I write business with?

Agencies using Standard write business with major Final Expense carriers, including Aetna, American Amicable, AIG/Corebridge, CICA, Gerber, Liberty Bankers, and Mutual of Omaha.

Who does Standard work with?

Standard is built for agencies that want to grow — not just add volume. We work with agencies focused on generating more opportunities, improving stick rates, and scaling profitably, whether you're writing 10 policies a month or 1,000.

How do I get started?

Apply below. Every agency is reviewed before being approved for calls and Standard Connect access.

Let's Talk

Ready to grow your agency?

More opportunities. Better stick rates. Smarter growth.

Let's see if Standard is a fit.