Get Higher APs & More Volume.

• Is between 50 and 80 years old
• Is calling about Final Expense coverage
• Is located in one of your selected states
• Confirms they can afford approximately $2 per day for coverage

Your agent qualifies the caller directly using Standard's required script. Once the caller meets the criteria, the call becomes billable.

Your agent does. The consumer calls and connects directly to your agent, who follows Standard's required qualification script and determines whether the caller meets the billable criteria.

It gives your agent time to run Standard's qualification script — it's not a countdown clock. Your job is to qualify the caller, not race to hang up before 60 seconds. Even if the call runs longer, Standard can review the recording and credit a legitimately unqualified call.

Complete the qualification process. Don't hang up just because the buffer elapsed. If the consumer genuinely doesn't meet the requirements, Standard can review the recording and credit the call back to your account. Qualification determines whether you ultimately pay.

Once the caller meets Standard's qualification criteria, the call is billable. Agents may not disconnect qualified callers because they don't like the opportunity, don't believe they'll close, are busy, or want to wait for a different caller. Qualification is determined by the script — not by whether the agent personally likes the call.

If the consumer confirms during qualification that they can afford approximately $2 per day, that requirement is satisfied. Changing their mind later in the sales conversation doesn't retroactively make the call unqualified. Once the caller qualifies, the agent's job is to sell.

With a raw inbound call, you're generally buying the call because someone called. With Standard, your agent gets the consumer live, follows our required qualification script, and the call only becomes billable once the caller meets Standard's qualification requirements. Comparing the price of a raw call to a Standard qualified call isn't necessarily comparing the same product.

Connected TV (CTV). Consumers see Final Expense advertising on streaming television and call because they're interested in learning about coverage. The consumer initiates the call.

They're inbound calls. The consumer sees the advertising and initiates the call themselves. They connect directly to your agent, who then runs Standard's qualification script.

Yes. The call belongs to you and is never resold.

The consumer has not spoken with another agent before reaching you. They see the advertisement, call, move directly through Standard's system, and connect to your agent.

• No recycled leads
• No resold calls
• No competing with another agent who already spoke to the consumer

The conversation starts with you.

Standard qualified Final Expense calls are $65 per qualified call, with a 60-second qualification buffer. The buffer gives your agent time to complete Standard's required qualification script.

No minimum purchase. We highly recommend starting with at least 20 calls — one or two calls don't give you enough information to properly evaluate performance. A larger sample gives you enough conversations to understand your numbers, listen to recordings, and optimize your process.

You can get funded, activated, and begin receiving calls the same day.

Yes. You have complete control over when you receive calls.

When you log in and make yourself available, you can receive calls. When you log out, calls stop. Work whatever schedule makes sense for you.

This works whether you're an individual agent, a small team, or an agency with 20+ agents. Your availability controls your call flow.

Based on customer-reported sales, Standard is seeing approximately $1,400 average annual premium. Individual results vary.

Capable Final Expense agents have reported closing 30%+ of billable Standard calls, and some perform higher. Standard doesn't guarantee a close rate — we put qualified consumers on the phone. Your ability to convert those conversations comes down to sales. If qualified consumers are consistently reaching your agents and aren't converting, the first place to look is the sales process.

Standard customers have reported producing more than $50,000 in annual premium in a month using Standard calls. Individual results vary. Standard does not guarantee sales performance.

Based on customer-reported sales, Standard has seen 80%+ retention at nine months. Individual results vary.

Yes. Standard provides call recordings and performance visibility so you can understand exactly what happened during the conversation — especially useful when qualified calls aren't converting.

Listen to what's actually happening. Review your recordings and your sales process. If qualified consumers are consistently reaching your agents and aren't converting, the issue may not be the call. Standard gets the qualified conversation to your agent — your agent still has to sell.