Turning Clicks into Conversions, and Conversions into Consistent Growth
At Standard Conversions, we don’t just deliver leads — we deliver outcomes. Our performance marketing strategies are built around one goal: to maximize revenue from every campaign, every call, and every contact. Below are just a few examples of how we’ve helped our partners unlock powerful results through data-driven optimization, campaign expertise, and relentless execution.
Client: National Medicare Brokerage
Goal: Increase policy conversions during AEP using aged leads
Challenge: The client had over 100,000 aged leads that were underperforming across other vendors.
Solution:
We implemented a reactivation strategy that combined outbound call campaigns with data cleansing and segmentation. Leads were prioritized by intent signals and routed in real-time to licensed agents using our smart call-routing engine.
Results:
Client: National Debt Relief Brand
Goal: Recover revenue from dormant leads and lower acquisition costs
Challenge: Rising lead costs and high competition were eating into margins.
Solution:
We launched a multi-phase campaign that paired warm transfer calls with follow-up SMS and email flows. Using behavioral scoring, we ranked aged leads and deployed outreach based on time-of-day and contact history.
Results:
Client: Regional Solar & Roofing Company
Goal: Drive consistent, high-quality appointment bookings in target zip codes
Challenge: Previous campaigns delivered poor lead quality and high no-show rates.
Solution:
We built a geo-targeted campaign using Facebook and native ads, routing qualified users to a dynamic landing page with call scheduling. Our platform pre-qualified leads using custom forms and funneled them into the client’s CRM for automated follow-up.
Results: