Why Final Expense?

Final Expense remains one of the most reliable verticals for inbound calls. With high consumer demand and strong buyer appetite, it delivers predictable revenue when executed correctly.

Our Advantage

  • TV-Generated Calls - Every call originates from high-quality TV campaigns, meaning leads aren't being bombarded by endless ads like on social media. When they see our ad, they're not getting flipped or distracted by competitors, creating stronger intent before the call even connects.
  • Clear Expectations - Consumers know they're engaging with a paid program, which improves trust and conversion rates.
  • Proven CPAs - Final Expense calls consistently convert around $150 CPA, delivering reliable acquisition costs for buyers.
  • High Conversion - Pre-qualified consumers mean fewer wasted calls and stronger ROI.
  • Scalable Flow - Daily volume that buyers can depend on for consistent growth.
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How It Works

Generate

Targeted TV campaigns drive inbound calls with built-in consumer awareness.

Qualify

Consumers are pre-framed as part of a paid program before connection.

Route

Calls are distributed to the most qualified and compliant buyers.

Optimize

Ongoing testing and refinements maximize conversion rates.

Why Partners Choose Us

TV campaigns that build trust and intent before the call connects.

Reliable CPAs around $150.

Consistent daily call flow for predictable scaling.

Pre-qualified consumers that convert at higher rates.

Case Study: TV-Driven Final Expense Calls

"We tried other vendors, but they all pitched Final Expense as a free government program. Nothing converted and my agents were pissed. Then Standard came in and made it clear upfront: these are paid policies, not government freebies. The difference was night and day. Conversions skyrocketed, CPAs held around $150, and my agents were finally happy to pick up the phone. On top of that, the Standard team is responsive, sharp, and amazing to work with."

— VP of Sales, Final Expense Insurance Provider