Nearly 6x the original call spend shown during the documented test.
Sell Hungry's Standard Test: At a Glance
| Reviewer | Sell Hungry |
|---|---|
| Product Tested | Standard Final Expense inbound calls |
| Total Call Spend | $600 |
| Test Format | Multi-day documented test |
| Videos | 5 |
| Final Result Shown | $3,500+ |
| Comparison | The documented final result shown was approximately 5.8x the original call spend. |
| Final Verdict | Positive |
| Would Buy Again | Yes |
| Main Warning | Better suited to agents who already have established qualification, objection-handling, and sales skills. |
Sell Hungry tested Standard over several days and documented what happened call by call. He didn't just post a final number. He showed the conversations, objections, qualification process, sales execution, and his final review of the platform.
Day 1: Sell Hungry Begins Testing Standard Final Expense Inbound Calls
Qualifying the First Caller
Sell Hungry begins his $600 Standard test by demonstrating how he handles a new inbound call. He immediately establishes whether the prospect needs coverage and whether roughly $30 per month is affordable. Once qualified, he uses humor and rapport with the 68-year-old prospect while continuing to move the conversation forward.
Day 2: Handling "I Need to Think About It" on an Inbound Final Expense Call
The prospect says she needs to think about the decision. Instead of mentally abandoning the sale, Sell Hungry keeps asking direct questions: Does she want the insurance? Is the proposed premium affordable? What specifically remains unresolved?
Day 3: Selling Agent Value on a Final Expense Inbound Call
The prospect had already purchased coverage recently and initially wanted to wait. Sell Hungry acknowledges that he may only be able to save the prospect a few dollars per month. Rather than trying to win purely on price, he sells the value of having a responsive personal agent who can answer questions and help the family when a claim eventually needs to be handled. The prospect ultimately chooses to work with him.
Day 4: Explaining a Two-Year Waiting Period
Sell Hungry addresses a policy with a two-year waiting period. He doesn't hide it or apologize for it. Instead, he explains how the policy works, connects the payment timing to the prospect's Social Security deposit, and asks directly whether the monthly premium is affordable. The prospect responds: "I think we can make that work."
Final Review: Would Sell Hungry Buy Standard Final Expense Calls Again?
Watch the Final Review on Instagram →
After testing Standard for the week, Sell Hungry gives his overall assessment.
What He Liked
- The qualification window
- The ability to identify clearly disqualified callers
- The leads demonstrated strong intent
- Standard's onboarding was fast and straightforward
- The platform worked well during his test
- He said he would purchase Standard calls again
His Warning
- Higher-intent inbound calls carry a higher acquisition cost.
- Inexperienced agents should develop their qualification, objection-handling, and sales skills before spending aggressively on inbound calls.
That documented final result shown was nearly 6x the original $600 call spend.
The Final Result
Approximately 5.8x the original call spend.
Five documented videos.
Real inbound calls.
Real sales conversations.
Independent Final Expense agent test.
Positive final review.
Would purchase Standard calls again.
Individual results vary. This case study reflects one agent's independent experience and does not guarantee future sales, Annual Premium, commission, profitability, close rates, return on investment, or other results. The comparison between $600 and $3,500+ is a mathematical comparison between the documented call spend and final result shown. It should not be interpreted as a claim of profit or ROI.
What This Test Actually Shows
The most useful part of this test isn't simply the final number. It's that the process was documented. You can see:
- How the inbound calls arrived
- How qualification was handled
- How prospects objected
- How the agent maintained control
- How sales skill affected the outcome
- What the agent thought of Standard after actually using it
Standard provides the opportunity.
The agent still has to convert it.
What Are Standard Final Expense Inbound Calls?
Standard Final Expense inbound calls are live consumer calls routed to available life insurance agents through Standard. The receiving agent follows Standard's qualification process before transitioning into their normal sales presentation.
What Makes a Standard Call Qualified?
A raw call is simply someone who responded to an advertisement. With Standard, the receiving agent participates directly in qualification. The qualification process is designed to confirm that the caller meets Standard's defined criteria and is able to move into a Final Expense sales conversation.
Current qualification verifies:
- ✓ The caller is looking to purchase life insurance for themselves or an eligible loved one.
- ✓ The insured is between ages 50 and 80.
- ✓ The caller can afford at least $2 per day for coverage.
You don't have to blindly trust Standard's definition of "qualified." Your agent participates directly in qualification.
Qualified does not mean guaranteed sale. Once the caller qualifies, the rest is sales. For the full breakdown of how calls, qualification, billing, and volume work together, see Start Here: Everything You Need to Know About Standard — it also covers the raw-call-vs-qualified-call distinction this test is built around.
Don't Take Our Word For It
Every company selling leads or calls can tell you its traffic is great. We would rather document what actually happens when Final Expense agents use Standard. That means showing the calls, the sales conversations, the objections, the results shown, and the agent's actual opinion at the end.
No guaranteed outcomes. Just the documented experience.
For more evidence beyond this one test, see Standard Customer Results. And if you're evaluating whether a call source like this is actually worth it for your agency, see Buying Calls Profitably.